We know better than anyone that you can only handle so many emails a day (have you seen the signup for the weekly feed growth! journal). With the explosion of web content, the best way to stay on top of what’s hot in the blogosphere is to use an RSS reader as we described in Bring it on. If you are trying to grow a business with help from a blog, of course you need to create an RSS feed so that your customers or prospects can subscribe.
Assuming you’ve made this basic step, you can use Feedburner as a way to publicize, optimize, and analyze the presence of your RSS feed throughout the web. Feedburner, purchased this month by Google, has been growing faster than MySpace and now manages over 750,000 RSS feeds. For a blogger, they make it easy to publicize (let other services know about you), optimize (make sure your RSS feed is easy to use), and analyze (figure out who’s subscribing and clicking through to your site). If you have enough traffic, you may even be able to monetize.
As the transition from email to RSS feeds continues, are you putting an RSS feed to work for your brand?