Do you smell smoke? Promote RSS feed subscriptions with Feedburner

Posted by tom klein June 21, 2007

We know better than anyone that you can only handle so many emails a day (have you seen the signup for the weekly feed growth! journal). With the explosion of web content, the best way to stay on top of what’s hot in the blogosphere is to use an RSS reader as we described in Bring it on. If you are trying to grow a business with help from a blog, of course you need to create an RSS feed so that your customers or prospects can subscribe.

Assuming you’ve made this basic step, you can use Feedburner as a way to publicize, optimize, and analyze the presence of your RSS feed throughout the web. Feedburner, purchased this month by Google, has been growing faster than MySpace and now manages over 750,000 RSS feeds. For a blogger, they make it easy to publicize (let other services know about you), optimize (make sure your RSS feed is easy to use), and analyze (figure out who’s subscribing and clicking through to your site). If you have enough traffic, you may even be able to monetize.

As the transition from email to RSS feeds continues, are you putting an RSS feed to work for your brand?

As you'll see in this guide to creating an RSS feed, like many things on the web, you can create an RSS feed by hand or just buy some software, such as Create RSS or FeedForAll. Many content management systems create an RSS feed automatically - so be sure to ask your webmaster.

You'll want to promote your RSS feed with the same tenacity you apply to managing email subscriptions. Remember that feed subscribers have expressed an interest in staying on top of what's new from your company or brand. They're likely to be loyal customers, so don't disappoint them. Think about how you might apply these 11 easy ways to find new RSS feed subscribers.

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7 Comments on “Promote RSS feed subscriptions with Feedburner”

  1. [...] get started, enter your site’s feed URL in the AideRSS search bar. We use and have covered Feedburner RSS system, so our URL appears like this: http://feeds.feedburner.com/feedgrowth [...] Monitor RSS feed performance and popularity with AideRSS | feed growth! posted on
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  3. [...] can advertise on the feed itself with Feedburner, a trusted name in the RSS world (see Do you smell smoke? ). Feedburner now offers a highly-targetable ad network with RSS advertising capabilities. They [...] Reach RSS readers with the Feedburner Ad Network | feed growth! posted on
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