Blow it up Syndicate your content/ads to drive revenue

Posted by tom klein June 19, 2007

While you’re right to focus on your own content, don’t forget that there are many sites that might be willing to carry your content or ads. It can translate into big bucks. Google’s partner program (those little ads that are NOT on Google-owned sites) generated revenues of $1.35 billion in the first quarter of 2007.

Monster.com, the largest employment / want-ad site has just caught on. It now invites other web sites to advertise jobs or simply carry Monster-specific ads. Monster pays these sites a fee based on the number of clicks or leads generated. The company partnered with Commission Junction to manage the back end processes (paying people who carry their advertisements).

With their partnership, they’ve begun seeding little monsters all over the web in the hope that they will generate the revenue lift that Google’s partner program has. Is it time to let your brand break free from life on just one site?

Monster.com and other sites are able to track performance and compensate sites who carry advertising thanks to special coding embedded in the advertisement, whether it’s a link, image, or video.

Using other sites to deliver your ads or content is often referred to as affiliate marketing. Setting up such a program is just half of the battle. Remember that you will have to communicate with potential publisher partners and educate them about the merits of your program.

Communication Junction tutorial Guide to affiliate programs Google’s Shadow Payroll (NY Times) Google Q1 earnings release

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One Comment on “Syndicate your content/ads to drive revenue”

After so many weeks I am able to find a blog providing good information about the affiliate programs. I am glad to see that there are still few persons on the internet who are NOT using auto blog posters. Creating a blog like yours and maintaining it are difficult tasks but you managed it. Ok! Come to the point. However, you have tried to give good information about affiliate programs but I am still against affiliate programs. I mean fault is not in the affiliate programs but in the people. They do not want to work hard and leave the programs after some time. Now, you might be thinking, if I am against affiliate programs then why I am here at your blog. Actually I am doing some sort of research on affiliate programs and when started reading your blog, I sticked to it and could not stop myself writing comment. I am not so much against affiliate programs, but my nature is a sort of experimenting. I keep on doing experiments for making money in new ways. If you visit my website, clicking on my name in this comment then you are bound to get amazed. If, I write more about my site then you will think that I am spamming and I do not want to get my comment considered as spam. So, again from the begining, you have done a very good job! Hard work is appreciated! Well done! Thanks for providing such a nice detailed information. Keep it up! Free Reports posted on 25/ 09 at 2:03 am