Social networking sites continue to increase in popularity. Across the board, MySpace, Facebook, LinkedIn and many others continue to add users. So, with so many consumers congregating together, how do you put your brand front and center?

Any brand can reach Facebook’s 30+ million users by creating an inexpensive, shareable application, informally referred to as a Facebook widget. Facebook, one of the leading social networking sites, has turned its site into an “open” platform, making it easy for any brand to create and launch an application. Red Bull has created a branded version of rock-scissors-paper, called “Roshambull,” as a way to advertise its energy drinks. Facebook users agree to add the application, then they are welcomed and shown the rules, and finally, they can challenge a friend (and even bet available credits).

The key here is to create an application that users want to share. It might be a game, but could also be sharing preferences in music, or just about anything. Are you looking for a way to break through the clutter? This could be your chance.