About face Connect with Facebook users by creating a widget

Posted by tom klein August 13, 2007

Social networking sites continue to increase in popularity. Across the board, MySpace, Facebook, LinkedIn and many others continue to add users. So, with so many consumers congregating together, how do you put your brand front and center?

Any brand can reach Facebook’s 30+ million users by creating an inexpensive, shareable application, informally referred to as a Facebook widget. Facebook, one of the leading social networking sites, has turned its site into an “open” platform, making it easy for any brand to create and launch an application. Red Bull has created a branded version of rock-scissors-paper, called “Roshambull,” as a way to advertise its energy drinks. Facebook users agree to add the application, then they are welcomed and shown the rules, and finally, they can challenge a friend (and even bet available credits).

The key here is to create an application that users want to share. It might be a game, but could also be sharing preferences in music, or just about anything. Are you looking for a way to break through the clutter? This could be your chance.

Even more interesting to marketers, your applications on Facebook can give you detailed information about your (Facebook) users, including where they are, what their interests might be, and how they connect with their friends.

There may be no better place to reach Gen Y than on sites like Facebook or MySpace. It’s still early enough for participating brands to benefit from a positive halo just for developing and launching a new application.

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2 Comments on “Connect with Facebook users by creating a widget”

  1. Hi, I really agree with this idea. We launched our Facebook app (http://apps.facebook.com/myrebtel/) and after a whole summer of trying to get the message out online this has been the one way which has generated most quantity and quality of the positive feedback. We see that it's a really relevant way of delivering our service and our message to the consumers. -Linus Linus Kendall posted on
  2. [...] with Google Hot Trends Writing on the wall Target social networks with Facebook’s Social Ads About face Connect with Facebook users by creating a widget They’re heeere! Run ads in videos (including [...] The Top 100 Digital Marketing Ideas for 2009 | feed growth! posted on

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