Being in that number 1 position when your prospect or customer searches for you on Google or Yahoo! can do wonders for your business. While there are many, many different factors that can improve your ranking, there’s one that rises above all others - get other sites to link to your site. That said, how easy do you make it to link to your site?

Ever noticed how easy it is to link to sites like YouTube, Flickr, and many more. These sites have figured out that if you want people to link to you, it’s important to make it easy. They put the HTML code required to link to the specific photo or video right out in front where it’s easy to find. If someone can cut and paste, they can link back to the site.

No matter what content you have, it’s relatively easy to create a “copy this code” section that can make it easy for anyone to link back to your site. Whether you have white papers or even just made up advertisements, why not make it easy for your site visitors to help you improve your search results?