The Long Nose of Search Crowdsource answers within your own network with Aardvark search

Posted by maggie.hunsucker July 6, 2009

AardvarkGoogle does a great job of matching information to your query, but by design, it is not subjective. So if you’re looking for a solid product recommendation or the perfect date spot, you’re letting a search algorithm make the decision for you.

That’s where Aardvark comes in. Aardvark isn’t your traditional search engine; it’s powered by human conversation, not keywords. When you post a question, Aardvark seeks out the right person within your network (and their extended network) to answer. It does this by tapping into your Facebook account (Facebook Connect makes a cameo again) and matching related topics and areas of interests in peoples’ profiles.


You can ask questions through your web-based Aardvark account, email, or instant messenger. The latter actually adds an Aardvak contact to your chat list and lets you message the service with your question. Depending on the nature of your query and how big your social network is, you can expect a couple of responses within 5 minutes.

Aardvark recently made its way out of private beta, and while it’s a free service, you will need to give it access to your Facebook, IM, and email accounts. We don’t see it competing head-to-head with Google or Yahoo (or the newly branded “decision search engine”, Bing), but rather, introducing a more intimate form of search.

If you're iffy on Aardvark contacting people on your behalf, you can exercise measure of control by creating an Aardvark group.

There are several Q&A products on the market, thanks in part to the success of Yahoo Answers . Aardvark is hoping that answers from your friends, family, and colleague are more relevant than crowdsourcing and open forums.


1 comment

One Comment on “Crowdsource answers within your own network with Aardvark search”

  1. Thanks for the great article! :) I'd love to hear from you or any of your readers with [email protected] - Alison @ Aardvark Alison posted on

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