Are you going to scream if you have to sit through another boring, powerpoint sales presentation? Think about how your own customers feel.

Instead of the same old blurbs trapped in sales powerpoints, why don’t you get your best customers to say it for you? Webex can show you the way. Their testimonials are real, not overly rehearsed. We’ve gotten used to candid video, so you can go without the fancy and expensive video production.

The small company China Books caught a good customer at a trade show with an inexpensive video camera. You can do the same – and your sales efforts will stop putting your prospects to sleep.

Millions of fans use text messaging to vote for the American Idol. Text messaging can connect your customers and prospects with your brand, too.

NBC’s TV ratings blockbuster – Heroes (No. 1 new show for viewers 18-49) goes beyond simple polling and uses text messaging as part of an integrating marketing effort, called Heroes 360. Characters from the show develop websites, send you text message clues and reminders, and generally extend the show’s excitement (program details) well beyond the boundaries of TV. Try the Heroes 360 experience right now by sending the text message HEROES to 62288

You can use a similar approach to bring your best customers closer – alerts for product news, promotions, or special opportunities. "A" students can go further and create an integrated marketing effort that documents the experience of your best customers using text messaging, blogs, and online video.