If images or videos sell, then full screen images or full screen videos are likely to sell even harder. Problem is, how do you enable a full screen gallery without a lot of technical prowess or a lot of dough?

The answer is PicLens Lite. With this software, you can enable your site so that visitors see a layout of photos, but with the addition of a customizable “Start slideshow” button. When they click the button, they’re shown a slideshow, complete with user controls. If they choose, they can expand the show into a full-screen experience. There are two ways to enable the system - one is to use downloadable desktop software (PicLens Publisher) that lets you configure the pieces you need. The other is to refer to this webmaster guide for enabling more sophisticated versions, including videos.

Check out some interesting examples of how this system can turn ho hum into OMG! (travel guide, photography site). No matter what you’re selling, won’t a close-up help close the deal?