With millions and millions of videos playing every month across the web, it seems kind of strange that almost none of them carry advertising.
This strangeness has ended because now you can run “Invideo” ads (animated overlay Flash ads) using the Google AdWords / Adsense network. There are two types of ads that can appear in videos from participating publishers or Google’s own YouTube
: first there are image overlay ads (example) that appear in the bottom 20% of the video viewing area, second there are text based pay per click ads (example) that can show in the same lower portion of the video. Seeing is believing, so check ‘em out.
The InVideo ads are sold on a CPM basis, while the text overlay ads are sold on a CPC basis. InVideo ads are currently only available to advertisers with managed (meaning big) accounts. You can sign up to learn when they’re more widely available. Don’t you think you should?