Building buzz for a great event can be very difficult. Whether it’s cruising the nation in the Oscar Meyer Wienermobile or sponsoring a marathon, it can be hard to communicate the excitement or quirkiness with sound bites on the local news.

Now you can create your own buzz. Strap a camera on one or several event participants, stream the results using a site like Stickam, and you have instant coverage of your live event. Your PR events or sponsorships will be anything but boring.

This is similar to creating a video recording (as we discussed in Show me the money), but now it’s so much more exciting, and daresay risky, because it’s live. There may be mistakes and craziness, just like the actual event. If you’re investing in using PR to build excitement for your brand, why not let more people participate by broadcasting the event . . . live?