Better than no tail at all Manage your own video advertising with Longtail AdSolution

Posted by tom klein June 4, 2009

longtail-logoVideo is becoming more and more popular all across the web, but the question that always bubbles to the surface is “How do I make money off of this?”

Sure, Google and YouTube have been serving up video advertising for awhile now, but with little control over who buys ad space and how those ads appear, web publishers are looking for a better way to sell their digital real estate.

Enter LongTail AdSolution, the first self-serve video advertising platform (well, technically it’s part ad network, part video plug-in). LongTail gives you the ability to embed a variety of video advertisements in your own website media player. It just so happens, LongTail Video makes one of our favorite open source video solutions, the JW Media Player, but favorites aside, you can install LongTail AdSolution on any media player, just by changing a few player settings and adding a line of JavaScript.

LongTail maintains proprietary relationships with many top ad networks (e.g. Google Adsense), so you can easily integrate and manage your existing advertisers/campaigns. Simply cut & paste your ad tags (snippets of Javascript and/or HTML that  launches creative from an outside server) into LongTail’s Dashboard and choose a video ad format (pre-roll, overlay mid-roll, and post-roll ,as well as traditional text and banner advertising). It’s that easy.

Overall, LongTail is a great solution for anyone looking to capitalize on their website video content. It’s totally flexible and easy to integrate, so why not give it a try. Just let us know what you think.

Longtail is a super easy way to serve video ads, as well as do some neat video tricks. You can break videos into chapters or clickable lower thirds for dynamic calls-to-action.

Whether you are using an existing ad network or not, Longtail can handle any type of ad you can manage, maximizing the bang for your open source buck!


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