There’s no denying it - the age of video is here. It’s fast, easy and inexpensive. However, this fact seems to be lost on nearly every manufacturer.

An exception is the maker of the Slingbox - an electronic device that lets you watch your home TV from your PC anywhere in the world. People use it to watch local sporting events or “important” TV shows (e.g. last night’s finales of Lost and American Idol) when they’re out of town or out of the country. What Slingbox does well is use online video to help its customers know how to configure its product - as seen in this Slingbox installation tutorial.

Do your customers really know what to do when they get your product out of the box - whether it’s a dishwasher or mac n’ cheese?