Lights, Camera, Action Create a music video-style sales piece with Animoto

Posted by maggie.hunsucker August 26, 2009

In Domo Arigato, we discussed how to put your images to music and make a killer slideshow presentation.  Now, Animoto (the featured idea) is letting you add video to the mix.

First, let me clarify that “slideshow” is an over simplification of Animoto’s product.   These aren’t exactly PowerPoint presentations here, but rather, mini music videos made with images, video, and text.   You can upload your own materials or pull from Animoto’s stock library.  Both images and video are categorized (e.g. travel, aerial shots, etc) for easy browsing.  Simply drag and drop the elements you want to use in your video, edit the order, and choose a soundtrack.   You can upload your own song or borrow a sample from Animoto’s library.  I was pleasantly surprised by the selection, even if I didn’t recognize the artists.  Songs range from classical to electronica, indie to hip hop.

When your presentation is to your liking, hit the finalize button and Animoto will create the video.  I threw this one together in 2 minutes using images found on my hard drive and Animoto’s stock video clips and soundtrack.

It’s no masterpiece, but it does illustrate the capabilities of this product.   You don’t need fancy software or a motion graphics artist to create a simple, yet effective video sales piece.  Animoto’s basic offering and what I demoed, the Animoto Short, is free, and a full-length video only costs $3.  An all access, 1-year subscription, which includes unlimited full-length video creation is $30.

We heart iPhone apps here, and Animoto's app is definitely worth a mention. Choose images, video, and soundtrack from your phone's personal library and click a button. It's that easy.

Animoto has a pure business offering too, which costs $249/year. The package includes unlimited full-length videos, commercial licensing, and no Animoto branding. Check out the gallery to see how a variety of businesses are using Animoto for their video needs.


1 comment

One Comment on “Create a music video-style sales piece with Animoto”

  1. This is exactly what I've been looking for - I love it. I made a short video last night, edited a few times and can see several applications for this to help drive awareness of our programs. And how cheap is this - $249/yr to have commercially available music and stock images that I can brand all day long? Animoto is a no-brainer. Ken Christensen posted on

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