We’re all used to reading text comments, but sometimes video can say a lot more. Up until now, adding video to blog comments has been almost impossible.

With Seesmic’s new WordPress blog plugin, now it’s easy. Click on the regular comments tab (found at the bottom of your blog post) and choose the video option from the drop down menu. Simply click the red recording button or the enter key to start/stop the recording. Then, save, title, and post, and ta-dah you have engaging reader content on your site, with no effort on your part or added expense. With up to 5 minutes of recording space, the floor is open.

And you never know, a customer might actually say something nice about your brand that you can reuse as a testimonial. You won’t know until you let them speak.