You're all talk Create a marketing sensing audioblog with Gabcast

Posted by tom klein December 12, 2007

For so many companies, the sales force represents the only real window into the customers’ world. The problem is that sales people move constantly and don’t really have the time to stop and write things down.

Now they don’t really have to. Gabcast lets you call a toll free number, record a message, and then post it to a blog (when you add audio to a blog, it’s an audioblog). Simply sign up with the system, record something by calling and 800 number and then publish to your audioblog. A sales person or a group of salespeople could use this type of service to keep a broad community up to date with what’s happening in the real world, products they might see, reactions to new products … just about anything.

There’s no reason that desk jockeys and road warriors can’t be in synch. Gabcast can be the key.

We all have a cell phone. We all know how to talk. As you see in this list of Gabcast News and Updates, this system can serve as the podcast that doesn’t need an ipod. Just call and start jabbering away.

Remember that you don’t have to introduce a service like this in your company with a great deal of fanfare. It may be easier to just refer to the system as the sales team voicemail and then let people find the information on their own.


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