It’s easy to think that everyone uses or buys the market leader - Google for search, eBay for auctions, Craigslist for classifieds. Well, they don’t. These companies are leaders and have big shares, but you’re leaving dollars on the table or losing out if you don’t go that extra mile to capture all of the category leaders.

Take Oodle for example. It’s a different option for classifieds. It primarily carries classifieds from many, many other sites, usually category specific. For example, if you’re looking to buy a new puppy, there are several pet specific classified sites, such as Petfinder or Pluba. If you just look on Craigslist, you just won’t find the pets listed on these sites.

So, if you’re looking to sell something, the lesson is to create a classified in several places and to ensure that it’s listed on aggregators like Oodle. Alternatively, if you’re buying, make a visit to Oodle, if you don’t find what you’re looking for on Craigslist.