Yahoo! Pipes lets you create a mashup, bringing together your favorite web services (RSS feeds, custom search results). The Barrel of aapl “pipe” combines multiple news sources (RSS feeds from all major Apple related sites and blogs), eliminates duplicates and serves up the result as a custom feed. It’s relatively simple to put an RSS feed (no matter where they’re from) on your own site. While it’s easy to kill time following the iPhone, this approach would be a great way for you to pull together all of the relevant and new information about your brand or category and serve it to your site visitors.
If you’re struggling to find good content, configuring Yahoo! Pipes is easier than you think. It’s free, easy to use, and generates unique content for your site.