Posted by tom klein
April 28, 2008
Sometimes the best investment you can make to grow your site traffic doesn’t come from investing in your site at all. It can come from creating a branch of it somewhere else.
You can create a widget or a min-site with a tool like Sprout. This system lets just about anyone create slick looking, dynamic, content-rich widgets or mini-sites. You can include slideshows, jukeboxes, and even web-services like Twitter as sources of data. Sounds impossible, right? Check out these examples to get a better idea of what’s possible. Once you’ve used the drag and drop tools to create what you need, you can simply get the code that you can then put on any website (like a blog or a social networking site).
If you’re looking for a great way to get your customers or fans to spread the word, here’s an easy way to make it happen.
In addition to make it easy to create widgets, this system also tracks statistics - things such as where you sprouts have been placed, how many people have viewed it, and how many click-throughs it has received.
No matter what you’re doing, whether you’re selling stuff or ideas, widgets can be a great way to spread the word. The sooner you stop thinking that everyone is going to come to your site and start realizing that the best way to catch people is on other sites, the better off you’ll be.