As we discussed in Freshly Squeezed, Joost is a big player in internet based or IPTV. Once TV programming is available online, advertising options go well beyond the 15 second spot.

Just one example can be found in Coke Bubbles. This sponsored service lets users share Joost clips and send commentary through widgets known as bubble messages that carry the Coca-Cola brand. In the same way that you can send an e-card today, so can you use Coke Bubbles to send a snippet of any TV program on Joost. Now when consumers want to share a cool scene, they can, while also carrying your brand.

This is what happens when TV and the web get married - everything gets turned upside down. Try not to be a wallflower at the reception because these advertising opportunities won’t always be so easy or accessible.