Raising the bar Create a branded community toolbar with Conduit

Posted by tom klein August 12, 2008

Often the key to loyalty is just reminding people that you’re still there. Don’t forget me.

One way to keep your audience coming back is to provide them with a community toolbar from Conduit. Toolbars may seem like unchartered brand territory, but if you think about it, they’re a perfect vehicle for keeping your content front and center. With a Conduit toolbar, you can syndicate blog articles, website updates, and community conversations, as well as, customize your toolbar with your logo and hand-picked gadgets and applications that launch directly from your browser. Check out the feed growth! toolbar we created to keep you up-to-date on all of the fishy goodness.

Conduit community toolbars are free and can be created in a matter of minutes. Simply submit your URL, then walk through the step-by-step process to add your logo and desired accoutrements from the library. Conduit earns revenue by taking a piece of Google’s ad revenue pie (ads appear on results page, not your toolbar), so they can offer these features to you at no cost:

  • Google Search
  • RSS Readers
  • Media Players
  • Podcasts
  • News Tickers
  • Community Conversations (Chat and community messages)
  • Buttons for Gadgets and Applications
  • Links Menu
  • Pop-up Blocker and Cookie Cleanup Tool

Think of Conduit as a natural extension of your website. For your toolbar subscribers, it’s a great way to see content as it’s updated, learn about breaking news and events, and keep tabs on community activity and chatter. Your branded toolbar can even be used to launch promotions or special features on your site.

Conduit users can track their toolbar's success with a free analytics and reporting package. Track toolbar adoption and daily activity, such as installs, active users, and usage rates from your Conduit account.

Conduit provides you with the tools for launching and marketing your community toolbar, including a fully-hosted download site (which of course, can be customized with you logo and message) and banners ads that you can place on your site or others.

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