Bring it on Develop an RSS feed to keep customers up to date

Posted by tom klein May 16, 2007

Your customers are just too busy to come to your site to see what’s new, and, gulp, they don’t usually want to receive too many emails. Does this mean it’s time to give up and stick with a never- changing brochure for a website? No.

You can let your customers subscribe to whatever is new on your site – new promotions or new services or even the arrival of new products- using the power of syndication. American Express lets its cardholders subscribe by RSS to get account updates, travel offers, and even invitations to special Gold Card events.

Syndication lets you keep your customers’ mailboxes clutter-free, but creates a link of communication that they can control and access whenever they need. Why not try it out, by choosing a feed reader in Resources below and then signing up for the feed growth! RSS feed?

RSS stands for Really Simple Syndication. It's really just a file format that makes it easy to send information from one place on the web to another. Before your customers get started with subscriptions, they will need to choose and set up a Feed Reader. Once they're set up, they can subscribe wherever they see this RSS symbol:

Think of RSS subscriptions as another indicator or metric of how engaged your users or prospects are. You can track subscriptions to your feed just as easily as you track email subscriptions. Focus on driving customer subscriptions as a way to create a pipeline for delivering compelling product or selling information.

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  1. [...] great about RSS and syndication, as we discussed in Bring it on, is that it’s a great way to put your content anywhere on the web. However, just having a [...] Syndication and RSS | Good things come in small packages posted on

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