A friend in need... Let customers track your online content with Friendfeed

Posted by tom klein March 24, 2008

With so many different places on the web to join, create or upload content, and then share – it’s almost impossible to keep track of everything.

But with Friendfeed, you have an easy way to keep everyone in your circle up to date with your latest Flickr photos, YouTube video, addition to your Facebook profile, and so on. First, you sign up. Then, you invite a friend. Then, this system will import anything that’s been shared from sites across the web. If your friend marks a video as a “favorite” on YouTube, you get a link and a thumbnail of the video in your feed. if your friend indicates that he likes a news story on Digg, you get a link in your feed. While this may be obtrusive for faux / online friends, it’s just right for family members, real friends, or. . . even your brand zealots out there.

If you’re looking for a way to let your most passionate customers follow your brand’s activities online (photos, videos, preferences), here’s a way to let them follow even more closely. For individual driven businesses (musicians, artists, etc), this tool makes a great way to keep your list of fans connected, no matter where you are on the web.

The feed of your activity can be either public or private. If it’s private, you approve every subscription request for your feed, and your activity will not be visible to anyone other than your approved friends. If it’s public, anyone can subscribe to you without requiring approval, and your activity will show up on the FriendFeed homepage.

While many feed readers make it easy to create a custom feed of your likes (either public or private), what’s helpful here is the ability to integrate activities across several different sites. This system supports many different sites, ranging from Amazon to Yelp. (full list)

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