Your best customers have something in common – their interest in your brand and your category (of products or services). We’ve spoken about a service named Twitter (see Stay close to mother hen ) that lets you stay connected with your customers by text message. Now there’s a more robust offering that helps you create a mobile social network with your customers.
Frengo lets you create text messaging channels called buzz, then invite people to participate (by mobile or web). Once you’ve created your channel, you can then interact by text message with your members. You can keep these text messages private (restricted to your members) or let anyone follow it by opening it to the public. There’s almost no limit to interesting content – imagine updates from the latest industry trade show, a fashion show, or even a sponsored sporting event. Or, you can just push original content, say a groovy growth idea, to anyone who subscribes.
Your customers can follow your brand wherever it goes – all for free.