Almost no one likes to ask customers for a testimonial. It’s just awkward and you might not like what you hear. However, now more than ever, that testimonial can have a big impact on your ability to attract new business.
Use LinkedIn, a professional social networking system, to help potential customers find you. LinkedIn leverages the core principle of social networks – people trust what their friends or colleagues recommend more than anything else (search engines, directories). Just as Zagat or Yelp help you find the right restaurant, LinkedIn helps people find service providers who are in their personal network . . . and have received compelling testimonials. If you don’t ask for and receive testimonials, you’re not likely to stand out, whether you’re a general contractor or a personal trainer.
Become a member – it’s free. Then, build your network. Along the way, enlist your customers to provide testimonials. You’ll reach your extended network and improve your chances of connecting to a new sale.