Pretty Young Thing Update your social sites and blogs at the same time with Postling

Posted by maggie.hunsucker August 12, 2009

postling logo

When it comes to social media, small businesses usually fall in two camps:   they don’t get it and don’t care to – or – they get it, but they don’t have the time or resources to make it worthwhile.

One service is hoping to change all that.   Postling is a new social media management tool. Think of it as a command center, where you can simultaneously publish updates to all your major social sites, including Twitter, Facebook, and Flickr, as well as blogging platforms like WordPress, Blogger, Tyeppad, SquaresSpace, and Tumblr.  You can even respond to comments on your posts from your Postling account.   Don’t have a blog?  No problem.  Postling throws one in with your subscription.

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Postling is pretty simple to setup too.  Choose the services you want to activate and plug in your login information.  Then, choose what you want to do from the main navigation:

  • Update your Status
  • Create a Blog Post
  • Upload an Image
  • Share a Link

When you publish on Postling, you have the option of picking and choosing which services you want to include.    This is a nice feature if you maintain a lot of social media accounts (we have separate identities for feed growth and digital scientists).

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Postling costs $9/month or $90/year.  They’re currently offering a free 30-day trial. Sure, there are similar services on the market (some are even free), but we think Postling’s ease-of-use sets it apart.   It’s clearly designed and marketed for the small business – someone who would rather pay a nominal fee for a steamline tool than take time away from their business to update a Facebook page or blog.

UPDATE 08.17.09: Postling now supports Facebook Fan Pages!  That was quick guys.

We did run into a little snafu with Postling. We were unable to segment our business's Facebook Fan Page from our personal Facebook page, as both use the same login. Luckily David Lifson, CEO of Postling, responded to our inquiry immediately and let us know this is something in the works. Keep us posted, David!

Postling was created by some of the original folks behind, the world's largest online craft marketplace. It appears the guys kept it simple and stuck to the same formula. Etsy is e-commerce for small businesses. Postling is social media for small businesses.


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