If your company’s social networking efforts are stalled, it may be time for a new strategy. Instead of waiting for your brand enthusiasts to find you, try socializing on familiar turf – your own website.
Facebook has rolled out a new promotional feature called Fan Box. Fan page administrators can now add a Facebook widget to their website that streams both Facebook activity and a list of your current fans. There’s also a button that lets visitors become your fan without leaving the page.
It doesn’t take a rocket scientist – or digital scientist for that matter – to see the benefit here. The widget helps convert your existing site audience into Facebook fans – a move that positions them to interact with your brand more. Not to mention, it provides yet another avenue to pull content into your site.