Social networks are no longer the playgrounds of the young and chatty. Businesses and business people are using sites like Facebook and Myspace to further their brand presence and connect with their customers.
If you’re an avid Facebook user, check out a handy little app called Myphone+. It lets you import your Facebook friends (and their profile information) into your iPhone contact list. So instead of viewing a simple roster of names, you can access contacts by their Facebook profile images. With a single tap, you can dial the contact or hold your finger over the image and access their Facebook profile, photo albums, and wall.
When you first fire up Myphone+, the application matches contacts between the two and makes suggestions if a perfect match cannot be made. The system default is to keep your contact’s info unless you choose to override it, so no worries about lost phone numbers or emails. Subsequent syncs, which can be done with a single tap, will update the contact with any Facebook profile changes – like a new image or wall comments.
Myphone+ costs $2.99 – a small price to pay to bring your Facebook friends on board. However, the real value with an application like this is opening up another communication channel with your customers and brand followers – people who may not be in your traditional address book.