There are so many people who buy a CRM system, like Salesforce, only to realize that it’s a real chore to complete customer profiles beyond the most rudimentary contact information.
Now, for Salesforce.com users, much of that chore has disappeared thanks to the mashup called FaceForce. With very little effort, this system lets you insert Facebook profiles directly in your Salesforce customer or prospect records. Instead of just seeing name, title and address, now you can see things like home town, birthday, and importantly, friends. FaceForce will even search for Facebook profiles that match your existing clients and compile all company contacts with a profile in your Accounts detail.
If you’re wondering how to be customer-centric, why don’t you start with gathering information that your customers have already provided in their Facebook profiles? Oh, and don’t forget this is all free (given that you’re already paying for SalesForce.com).