Roy G Biv Drive design-based marketing with help from COLOURlovers

Posted by lee.jones November 21, 2008

COLOURLovers | Fight for love in the color revolution

We see a natural connection between marketing and design. After all, marketers are frequently asked to make design-based decisions, from the look and feel of an ad campaign to a product’s packaging.

So where do you turn for inspiration, especially if your left brain is in control of the operation?

Try the COLOURlovers site. COLOURlovers is a color and design community, where palettes, patterns, and color recommendations are offered up daily. COLOURlovers is similar to Adobe’s kuler (which we discussed in Purple Reign) but with social components. Users can post and rank colors and palettes, answer design dilemmas (e.g. what colors compliment a website of chocolate brown and green?), start a discussion, join a user group, or blog about what’s hot and what’s not in the color scene.

COLOURlovers boasts approximately 150,000 members (referred to as Lovers), 1,500,000 million colors & 615,000 palettes. There’s no shortage of eye candy on this site, and the networking tools let you reach out to the creative community for help on any project imaginable.

COLOURlovers is a free, but you will need to create an account if you want to use all of the site’s features.

The COLOURlovers API allows you access to any color palette on COLOURlovers. For example, you can change the look of a your site based on popular palettes and even create automatic themes.

True color lovers can sign up for any number of site RSS Feeds, getting custom color combos, patterns, and community favorites delivered to them directly. Inspiration on tap.

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