Firestarter Create and distribute a branded interactive promotion on Facebook with Wildfire

Posted by maggie.hunsucker August 18, 2009

Wildfire AppPart of creating a brand presence on a social networking site is, well, being social.  This means finding ways to engage your customers and keeping your products relevant.

Consider holding a branded contest or promotion with the Wildfire App.  Wildfire gives you the tools to create and distribute interactive promotions on the biggest social networking sites (Facebook, MySpace, Bebo, and Ning).  You can choose from Wildfire’s existing templates or go completely white label.  There are packages and pricing for just about everyone.

Here’s how it works, choose the type of promotion you want to hold:

  • sweepstakes
  • contest
  • product giveaway
  • user-generated contest (video, photo, essay, etc)
  • coupon distribution

Wildfire provides layouts for each type of promotion, but you also have the option of creating your own custom design.  Again, it depends on the package you choose and your CSS skill level.  Once your contest/application is launched, you can start monitoring your campaign through your Wildfire account.  You can also pull data reports from your contest, like name, age, gender, email information, address, etc. of the participants.

The beauty of any social networking promotion is the built-in viral capabilities.   As someone interacts with your application, it appears in their news feed and perpetuates brand exposure.  Users also have the option of inviting their friends to participate.

In addition to your social networking application, you can create a custom contest widget for your website to reach your existing (and non-social) audiences.

Wildfire is an fbFund grant winner. The fbFund was created by Facebook and partners to reward third parties for outstanding application development through the Facebook platform.


1 comment

One Comment on “Create and distribute a branded interactive promotion on Facebook with Wildfire”

  1. Very interesting, I'll have to give this a try. Seems like it can get quite pricey if you want all the features though.. Rangoon posted on

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