Train in vain? Turn your team into web experts with Lynda

Posted by tom klein January 22, 2008

As with so many things in life, the best way to learn about using new, web-based tools and technologies is to just get going. However, even when you climb Mount Everest, you’ll probably want a guide. Who can play that role on the web?Well, you can turn to Lynda to walk you through how to use many different web technologies. She’s not a person (well, actually, she is), but a web based catalog of training materials.

For a subscription of as little as $25 per month, you or your team can gain access to how-to guides to: podcasting, blogging, search engine optimization, and even eBay. Training is video based, self-paced, and surprisingly easy to follow. This site features approximately 290 different training courses.

The next time you’re looking to tackle something like blogging (and here’s a ton of blogging ideas for you), you have somewhere to start. Or a guiding hand for anyone on your team.

Have a big team to manage? This site also offers a multi-user program that lets you manage more than 5 people, making it easy to track who takes what course. Also, with more people, you’ll qualify for program discounts.

Almost everyone learns by doing. When you’re talking about marketing investments, your marketing is only going to improve when you improve the ability of your marketers. If you don’t know it when you see it, you’ll never find it.


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