That little search bar is where a lot of buying starts. You should put an ad for your product in relevant web search results to make sure that your brand is top of mind when your customers are on the prowl.
Have a fat dog? If you are searching for guidance on Google about dog weight loss, you’ll find Iam’s / Eukanuba Pet Food. Your customer might not be looking for your product, but for a solution or a benefit that your product delivers. A search on dandruff doesn’t bring up Head & Shoulders – why not?
Your brand can start appearing in search results from Yahoo! or Google for a budget in many cases of just a few dollars a day. What’s stopping you from getting started?