Que buscas? Make sure to be found in the Wikipedia of search

Posted by tom klein January 11, 2008

We’re all familiar with the Wikipedia (as we discussed in Never too many cooks), the online, user-edited encyclopedia. What would happen if a search engine worked the same way?

We’re about to learn with Wikia, a people driven (as opposed to algorithm driven) search engine, created by the founder of Wikipedia. Wikia’s search engine results are built on trusted user feedback from a community of users acting together in an open, transparent, public way. In other words, you will need to put your own search results into the site, so the search engine can find them. You can do that for free by helping to create “mini-articles” that appear at the top of search terms.

While remembering the rules of Wikipedia (don’t add the equivalent of spam), now’s a good time to go ahead and enter your company and brand information, so it appears in appropriate search results. You never know who might be looking.

The battle between this approach to search and Google’s approach will no doubt be interesting. Which is more likely to deliver the search results that you really want - a tireless insect-like army of editors from around the globe or a faceless algorithm that lives in Mountain View, CA?

Search is at the heart of the Internet. Despite the clear leader, there remain many search engines that are dominant in particular industries or geographies. Don’t forget to ensure the accuracy of your listings in these as well.


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