We’re all familiar with the Wikipedia (as we discussed in Never too many cooks), the online, user-edited encyclopedia. What would happen if a search engine worked the same way?

We’re about to learn with Wikia, a people driven (as opposed to algorithm driven) search engine, created by the founder of Wikipedia. Wikia’s search engine results are built on trusted user feedback from a community of users acting together in an open, transparent, public way. In other words, you will need to put your own search results into the site, so the search engine can find them. You can do that for free by helping to create “mini-articles” that appear at the top of search terms.

While remembering the rules of Wikipedia (don’t add the equivalent of spam), now’s a good time to go ahead and enter your company and brand information, so it appears in appropriate search results. You never know who might be looking.