The web continues to democratize publishing and and turn journalism upside down. The blogosphere can get people to buy, but it can also turn people off. Given the importance of blogs, how do you keep track of who’s saying what . . . and where?
One tool merits your attention – Icerocket. Use these tools to monitor blog postings about your brand, product or company. Say you manage the iconic Cheerios brand. With a simple search on IceRocket, you can see that in the past month that 12 blog postings were made that mentioned Cheerios. One announces a Cheerios sponsored writing contest, another actually reviews a new product – Oat Cluster Crunch Cheerios. You can specify a search for Cheerios on MySpace, which turns up items from myspacetv, including this video of a baby eating some Cheerios.
This search tool can just as easily turn up web content that’s more disconcerting. If you’re interested in engaging in the online version of reputation management, start with blog search.