You’ve established a presence across the search engines, driven a respectable amount of traffic to your website, and even converted the curious browser to the ready-to-commit customer. One small problem- that customer can only get to your email or voicemail inbox when what he/she really wants to do is set up an appointment.

Think about using the online scheduling tool HourTown to close the deal right on your site. Once you create an account, you set up your service offerings and rates. Then HourTown generates a custom calendar for your business. Once you have a calendar with available time slots, you’re almost there. All you need to do is take the system’s “Book Now” button and put it where you need it - your website, mail signature, or e-newsletter.

You may even learn that your customers prefer to book your services online. Given that this tool is free, why not book some time with it.