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Let's do lunch Keep customers and patients buying with a reminder service (like MemoText)

Posted by tom klein July 2, 2007 at 2:30 am

Appointments make the world go round…or at least most businesses. When customers miss their appointments, or, in the pharma business, forget to do what they’re told, that’s revenue lost. Imagine if there were a way to keep your customers on time and, where relevant, on their program (take the meds, follow the diet, put the flea stuff on the dog, etc.).

Memotext is a great example of how to keep patients on the straight and narrow. For only $10 a month, a patient can receive a daily text message or voicemail reminder to take a medication. With 60% of medication not taken correctly or at all, there’s plenty of room for improvement. While this is an ideal solution for pharma companies, the idea could be replicated for almost any industry. Even a chain of hair salons or health clubs could benefit from a similar service.

Your customers are with you because they want to be. When it comes to an appointment, a program, or a medication, they don’t want to stray. They may just need a bit of electronic discipline. Are you doing everything you can to keep your customers in the fold?

One of the benefits of an SMS/text messaging system is that not only can you send a message, but you can also send a website address. Now, in the age of the iPhone, we no longer have to view mobile access as a "watered-down" version of the internet. People really can surf the web from their (i)phone.

This sort of programmatic discipline may keep customers in a consistent usage and buying cycle. Even more importantly, it may be perceived as being so valuable as worth a significant premium over the current price of your product. Imagine Jenny Craig’s weight loss products being sold with a reminder service (maybe voice mails from Kirstie). Don’t leave revenue on the table when you add value.

Remind me today Air2web mobile marketing

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3 Comments on “Keep customers and patients buying with a reminder service (like MemoText)”

Kudos for finding a practical solution to one of pharma's largest hurdles - ADHERENCE. Thanks, Devin
Devin Shelley posted on 5/ 07 at 12:21 pm
Interesting idea. I can think of lots of ways to use this. But who's going to pay for it: the patient, the pharma, the HCP, the insurance provider, etc.? Holly Health Science
Holly Barton posted on 5/ 07 at 12:36 pm
More and more companies are realizing that by simply keeping the patient they already have on therapy longer and helping them be better at taking their prescribed prescription regimen, it can have more of an immediate revenue impact than just fighting for new patients. In addition, healthcare practitioners are constantly looking for ways to improve the lives of their patients as well as their own practices, and by providing patient solutions for them, you can immediately set your company apart from the others. As the healthcare industry gets increasingly crowded, patient-focused programs and tools can help field representatives better their share of voice, access, and relationships with the customers they call on. Denton Parsippany, NJ
Denton Chase posted on 5/ 07 at 6:40 pm