Want to make it easy for your customers or prospects to find a slot on your calendar? Much as we discussed in Remember Grover’s Corner, there are several options.

We’ve come across one that you should consider - Genbook. The free level lets you book as many appointments as you like, provides an unlimited number of staff and service options (perhaps serving both a massage therapist and a personal trainer from the same gym), and includes the oh so important “book now” button (essentially a widget that you can place anywhere - not just your site, but also on your Craigslist ad, eBay listing, or even in a display ad). For $40/month Genbook adds text message notifications, credit card capture, a full year of advanced scheduling, and a more comprehensive customer database which can be utilized for coupon delivery and promotional campaigns.

While there’s a lot of great functionality, what’s also appealing is how the system automatically helps you manage the appointment. It sends an appointment reminder email 24 hours in advance of the appointment as well as a feedback/review request after the appointment.

If your company makes money only after it makes appointments, is it time to open up the calendar?