Targeting is a lot easier to talk about than it is to do. You would think that all of this new technology would make it easier to reach specific types of consumers based on what technology they use. And you would be right.
Admob will let you target, for example, only users of Apple’s new iPhone. Admob is the largest mobile advertising marketplace, where advertisers can set up and place an ad for mobile users in a few minutes. To target iPhone users (or for you Apple non-believers, it works to target Blackberry phone models, too), simply choose Apple as the targeted phone manufacturer when you’re presented with the option.
From there, you can create your simple text ad, and even connect users to the Google Maps capability as they describe in this Starbucks example. If you know that your targeted users carry iPhones, why not give this a try?