Don't leave a message Answer more customer calls with Grand Central or Virtual PBX

Posted by tom klein August 6, 2007

When your key customers call, who picks up the phone? When you think about it, for many businesses, there are really only a handful of people who are “make or break” for the business. The big question is . . . how do you make sure that their calls get answered?

Consider using services like Grand Central or Virtual PBX. Grand Central gives you one phone number that rings all of your phone numbers. No matter where you are, your office line, your home line, and your cell phone (or any others) all ring at the same time. In addition, users can route calls, record messages, and set distinctive ring tones. This can be a great way to guarantee that your customers reach your sales team (the system is currently transitioning to Google’s systems, so it’s temporarily unavailable). Virtual PBX is an online system that replicates the office systems that we all know (press 1 for sales, press 2 for customer service) for any size company. It can help your customers find your sales team by integrating their cell phones into the office PBX, instead of assuming that everyone is sitting at a desk.

Grand Central is free (for now), and Virtual PBX starts at $9.99 a month. Are you satisfied with your sales team’s ability to identify and respond to important customer calls?

While there’s been a great deal of focus on web domain names, phone numbers are arguably just as important. When a customer remembers your number, you’re practically a lock for additional revenue. There’s a new toll free prefix - 855 - that’s approved but not yet in use. It could be a great opportunity to obtain a unique and memorable number.

Don’t let your company be one where the art of phone etiquette has died. Remember that "everything communicates" - including how people answer the phone and take care of potential or current customers.


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  1. [...] Don’t leave a message Answer more customer calls with Grand Central or Virtual PBX [...] The Top 100 Digital Marketing Ideas for 2009 | feed growth! posted on

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