Often, a brand can be distilled down to a single visual cue, like the Nike swoosh or the Apple, um, apple. Every opportunity you have to include a visual identity cue should be seized, and one incredibly easy way to do this is with a favicon. Favicons, short for favorite icon, are the small images that appear in the url bar beside a website address and next to a page title in a browser tab.

You can use a tool like favicon.cc to create your little visual cue in just a matter of minutes. The fastest way to create your brand favicon is to upload your logo into their system. It will convert it to the correct size and format. You may need to do a bit of tweaking to get it just right. You can also animate your favicon by creating multiple designs and timing their evolution.

Don’t let this easy way to connect your URL to your brand identity pass you by.