Phacefone Add social functionality to your iPhone apps with Facebook Connect for iPhone

Posted by maggie.hunsucker March 17, 2009


In Everybody knows your name, we discussed how Facebook ’s third-party offering, Facebook Connect, lets outside websites and applications ‘borrow” aspects of the popular social network.

This go round, Facebook is opening up their API to the iPhone application development community.   What does this mean?  On face value (no pun intended), developers can integrate Facebook profiles and functionality into their iPhone (or iPod Touch) applications.  But what it really means is every time an app user broadcasts an update to Facebook, whether it’s their high score from a popular game like Tap Tap Revenge or a restaurant recommendation with Urbanspoon, they are exposing their friends and followers to that app.  It’s free marketing.  And while the rest of the world tries to figure out how to harness social networking, Facebook just gave mobile applications a free ride.

Not that iPhone apps are hurting for attention.  With free marketing and distribution through iTunes and Apple’s open iPhone development community, just about anyone can get in on the action.   Of course, knowledge of Cocoa, the framework for Objective C, which is the primary development language for iPhone applications, is helpful.  According to Facebook, and this handy dandy video they put together, Facebook Connect implementation only takes 5 minutes and a few lines of Objective C:

Do you have an idea for an iPhone application? We have an iPhone application developer in house so contact us today to get started!

iPhone users may be surprised to learn that some of their favorite applications were given early access to the Facebook Connect integration. Apps include Agency Wars, iBowl, Live Poker, Movies, Tap Tap Revenge 2, Urbanspoon, Whrrl, and Who has the Biggest Brain?

iPhone apps are a burgeoning market, with paid apps, surprisingly, outperforming their free counterparts. Thanks to Mobclix (which monitors iPhone app usage), you can get a breakdown of downloads by category, providing base level market research. If you're ready to dive in, but lack the development muscle, contact some digital scientists to help.


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