Salesforce and its AppExchange program has yielded popular mashups with Google Adwords, which gives Adwords users the ability to create and track campaigns from within Salesforce, and Facebook, which lets you import Facebook profiles into your contact lists (Faceconnector is an idea we previously covered when it was called Faceforce).
Of course, it didn’t take long for the popular CRM service to find its way to another application network. Now you can access your Salesforce account directly from your iPhone with Salesforce Mobile. This app gives Salesforce users the ability to take all of their customer data with them in the field, which is where you want your sales and marketing professionals to be. Not tethered to a desk.
With Salesforce Mobile, you can view and edit your Accounts, Opportunities, and Leads from your iPhone. Of course, you can manage sales pipelines, contact information, account activities, etc. If you have an employee out of the office, he/she can:
- Respond to leads and customer requests immediately
- Log sales activities like calls and meetings while out in the field
- Access up-to-date account records before stepping into a meeting
Salesforce Mobile is a free download, but you will need a Salesforce Mobile license or an Unlimited Edition account to use, assuming you are a member of Salesforce. You can sign up for a free 30-day trial to demo both the product and the iPhone app. With mobile access and its own app store full of big name partnerships, Salesforce makes a pretty good pitch to be your CRM software of choice.