Rikki Tikki Track and integrate phone calls into analytics with Mongoose Metrics

Posted by maggie.hunsucker April 28, 2009


Thanks to the gaggle of web analytics packages out there, we have the ability to track digital marketing investments – what Adwords campaign is driving leads, which website refers the most visitors, etc.  It’s connecting the dots between your online efforts and offline conversions that gets a little tricky

A good option is Mongoose Metrics, a phone tracking service that integrates with your existing web analytics package (Google Analytics, Omniture, CoreMetrics, and more).  Simply add a snippet of JavaScript to a designated webpage and one of Mongoose’s trackable phone numbers and you are set.  You can port your existing phone number into their system or they will assign you a toll free number and bridge it to your mainline.   Either way, when a prospect calls that number, the Mongoose server automatically places a browser visit on that webpage.  This means you can measure each phone call as a conversion and access the data from your go-to analytics platform.

Mongoose Metrics offers a starter package at $39/month that includes the phone number, 245 monthly minutes, and no contract obligations.   Businesses with higher call volume can get a custom pricing plan and multiple numbers.   Mongoose also throws in free customer support that will walk you through set-up and the analytics integration process.

If you’re a business looking for an accurate way to measure online leads and ROI, Mongoose Metrics just makes sense.

You can set-up a custom email alert when a prospect calls your Mongoose number (provided you access to a web server that can send email through a scripting language processed on a web page). Send emails to different recipients based on the area code, generate an email every time a call does not meet or it exceeds a set threshold, or create a notification for particular Adwords campaign.

Many businesses don't have the call volume to support dedicated phone numbers, let alone a full blown call center, which makes Mongoose an accessible and affordable solution for the little guy. If you have multiple products or market segments, consider assigning a Mongoose number to each.


no comment

Leave a Reply

You must be logged in to post a comment.

Top 5 Internet Marketing Tools Internet Marketing Tools & Categories


  • No bookmarks avaliable.
more »