While there are many options for web analysis (see Follow the yellow brick road), try Mint if you’re looking for an option that’s very user friendly and up to the minute. Mint is an extensible, self-hosted web site analytics program, with a flexible dashboard that lets you view site visits, referrers, popular pages and searches all at once (see the live demo). The best analytics tool isn’t doing you any good if no one is looking at it.
Mint is something of a DIY option, requiring the addition of script on each of your web pages and the download of software to your server. A license is available for a flat fee of $30 for each installation. While there are free analysis tools (and one that’s much anticipated but not yet here from Microsoft ) and more expensive versions, consider Mint if a simple interface will get more people to pay attention.