I want you to want me Recruit site visitors for research purposes with Ethnio

Posted by tom klein April 22, 2008

When it comes to figuring out how to make improvements to how your site functions, what content it carries, how easy it is to use, it doesn’t have to be overwhelming. All you have to do is ask.

Thanks to Ethnio, you can pose the question(s) to people who are already coming to your site. With this free service, all you need to do is add a little snippet of code to your site. Then, when a visitor comes along, it will create a popup screener (yes, one of those things that slides along and tries to get you to participate in a survey or marketing research). Wait – these screeners are not entirely loathsome and it turns out that many people actually participate. Depending on the incentive, wouldn’t you know?

This service lets you create screening questions and then serve them up to separate the desired from the undesirable participant. Then it’s up to you to figure out what you’re going to do, now that this free service has given you so many potential respondents. Don’t you think you have something that you would like to ask your site visitors … beyond hot or not?

Ethnio is ultimately powered by a DHTML layer that appears wherever you place the line of JavaScript. Since Ethnio’s recruiting screeners appear as a layer, they aren’t blocked by browsers’ pop-up blockers (now you know).

As Jakob Nielsen notes, most companies have no procedures for getting five customers to show up at specified times next Wednesday, and yet that’s what is required for a successful usability study. Ethnio can help you solve that problem.


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