Thanks to Ethnio, you can pose the question(s) to people who are already coming to your site. With this free service, all you need to do is add a little snippet of code to your site. Then, when a visitor comes along, it will create a popup screener (yes, one of those things that slides along and tries to get you to participate in a survey or marketing research). Wait – these screeners are not entirely loathsome and it turns out that many people actually participate. Depending on the incentive, wouldn’t you know?

This service lets you create screening questions and then serve them up to separate the desired from the undesirable participant. Then it’s up to you to figure out what you’re going to do, now that this free service has given you so many potential respondents. Don’t you think you have something that you would like to ask your site visitors … beyond hot or not?