Light the way Gain insight with customer chat from

Posted by tom klein July 15, 2008

While there’s a great deal of data to be gathered from any website, there’s often a distinct shortage of real insight. In other words, sure you can see that people are leaving the site, but you usually have to just guess at the reason why. That’s why it can be important to give you customers different opportunities to provide their opinion or interact on your site.

One way to create just such an opportunity for interaction is to install a plug-in like It’s a simple chat program that operates on the surface of your website. Visitors can communicate with each other through tiny chat bubbles that can be placed at points of interest. As an administrator, you can be an active participant in the conversation or a fly on the wall, just there to observe.

The plugin is easy to install and appears as a simple toolbar at the bottom of your page. From here, chatters can access the site’s chat log or customize their chat persona with an avatar. Chatting is completely opt in and users don’t have to download anything to start talking. You never know what you might learn. has integrated a twitter module, so users can post any comments they make on a site to their Twitter account. They can even use their personal twitter picture as their chat avatar. is a small community but has the potential to make a big impact as more websites and companies join. The most recent 50 sites appear as a stream on the product's website, spotlighting the latest members.


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