The virtues of reality Use Google’s Sketchup to sell in 3D

Posted by tom klein July 31, 2007

It’s hard to overestimate the power of an image to make your sale. It seems that so many people would consider buying anything from furniture to landscaping services if they could just see what the outcome might be . . . before buying. Unfortunately, you can’t really “try on” a couch or landscaping services. Or . . . can you?

Google’s Sketchup 3D modeling tool might be able to help you close the deal. It lets you build and modify 3D models quickly and easily, certainly such things as homes (a nice loft) or offices (the Campanile building in Atlanta). So, if you want to help your customers see how that new couch looks in the living room, it’s not out of the question. Sketchup democratizes 3D modeling so that it can be put to work selling just about anything – see this gallery of modeling examples.

In addition, you can also search the Google 3D Warehouse to get a sense of the types of things that people are designing, using this tool. As you might have already noted with gaming advertising, 3D modeling has arrived. It’s only natural that it should be put to work in selling materials.

Sketchup also lets you put your models into the quasi-real world of Google Earth, using actual coordinates. In other words, if you design your house, you’re able to place it in Google Earth for anyone to see.

This tool doesn’t do anything that architects haven’t been doing for centuries. It just makes model building more accessible. Think about how you can use this approach to differentiate your offering from your competitors, while also helping your customers make the decision to buy on the spot.

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