Posted by tom klein
August 29, 2007
If your customers can’t find you, they’re going to have a hard time buying from you. Why not make it easy?
Google Maps lets you add a map to your website in three simple steps. Find the map that you want (you may need to complete your company profile first). Then, copy the simple HTML code. Next, just paste that code onto your website. This is a perfect example of how to make it easy for other sites to carry your content, as we described in Kiss the problem.
Here’s our example for a little show and tell. Come see us and we’ll go get a latte at San Francisco Coffee.
These search based mapping systems represent the phone books of the future. It’s important that you go ahead and create your listing to make sure that search engine users can find you.
If your company is hard to find, consider including a link to an online map like this one more broadly - company email signatures, blog postings, text messaging signatures, website home page.