We get it – mapping has been conquered by Mapquest (AOL), Google, and Yahoo!. What is an online map anyway? So many people are stuck with the notion that it’s an electronic version of a flat, lifeless piece of paper. Locations are plain points. Au contraire, mon frere.
Use Mapquest’s gift of access to their platform to entice your customers with a map that’s alive and percolating with data and intelligence. Maybe you would like to help your customers find a nearby golf course or perhaps identify a campground that allows you to take your dog along in your big rig. If your customers start with a map to find you, now you have an opportunity to stand out.
If you’ve already made an investment in search marketing, consider this the graduate school class – helping your customers find your physical location by enriching the mapping experience. How else are you going to convince them to go that extra mile?