Sales on the Internet are expected to reach $116 billion this year, or 5 percent of all retail sales. With so many products being sold on the web, and so many stores, it can be hard to really stand out in the crowd.

One potential way is to use Amazon’s webstore to create a micro-site to sell your unique products. For a price of $60 per month and a charge of 7% of sales, you can create an unlimited number of stores - perhaps carrying special products or even unique brands. Instead of making your shopper scan through inventory, you can create a focused store through the combination of a targeted website domain (sorry, bigdogbeds is taken, but groovydogshoes.com is available), search optimization and a search ad campaign.

These webstores can be created in a matter of minutes and may be just the secret to growing sales, especially for your unique, hard-to-find products. Do you have a product or brand that’s so special that it deserves a store of its own?