Despite the fact that nearly everyone over age 10 has both a credit card and a cell phone, most retailers still require you to show up, find what you want, pay, and then leave.

Time to evolve, using the web-based system called GoMobo. Here’s how it works: 1) Your customer (who has configured an account) sends you a text message order, 2) You receive that order either on a PC or by fax (what is that?), 3), Customer picks up the order (no waiting in line), and 4) GoMobo deposits payment directly into your account. While this service has focused on making fast food even faster (users include Dunkin’ Donuts, Papa John’s, Popeyes, Quiznos, and Subway) - there’s a lesson here for nearly every business.

If you make it easy for your customers to re-order and, even better, help them save time and eliminate hassle … they are likely to buy more from you. Are you still making people wait in line?